The first thing you should do is an inventory of, on the one hand, what you have at this moment and, on the other, what you have to develop so that your online store works as it should be.
When I speak of inventory, I mean not only the one that includes the financial and material, but also intangibles such as: Knowledge Personal and business network Support staff
Choose a niche where you can create added value
When No Face Spirited Away selling a product already made and manufactured online, you must bear in mind that you are selling merchandise that all online stores can have in their catalogs. And no, you can not compete with other companies through the price, or at least, not first (if you could choose between being sold by an online store
Since we cannot compete on price, we will have to compete for added benefit . So to obtain benefits through the sale of this type of products, we must resolve the doubts that our customers have through the content of our online store.
My Neighbor Totoro in this sense I will give an example. If a person wants to build a clone computer (if you buy the parts separately and you assemble them at home, you can get a fairly cheap and high-performance computer), you can find the cheapest computer parts in the usual places, but if He does not know how to mount them, he will have a problem when it comes to doing it.
We must understand our client
The need that is on the internet is “I need components at a good price” but the need for our client is “I need components that know how to install” . Now ask Amazon technical service about how to assemble your products.
This is why we must enter into the content game
You must position your company so that it is the one that best helps your customers day by day. If the user seeks help on certain products and finds it on your website, he may buy it even though the price may be higher. Although customers can go to any online site when buying, you will gain customers, and what is better, reputation.
So, for customers to be willing to spend more in your online store, you must be able to give extra value. That additional worth will make your clients and the citizens who know your brand give more importance to what you offer. In addition, the possibility of buying something from a brand that gives you confidence and that you can access and ask openly about technical problems is an extra that benefits many customers even with the possibility of paying more for a product.