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What Do Google Penalise For?

Ever since Google grew to take up the majority of the world’s internet traffic, trying to adhere to their rules and regulations and not facing the wrath of their bots has been the primary business of SEO experts. It’s often confusing as to which actions just damage performance and which ones will actually earn you an official Google penalty. Here are the actions that will leave you with a slap on the wrist, or worse – no traffic to your site at all.

  1. Cloaking or redirecting Google bots

Cloaking is the process of showing different content or URLs to search engines and users whereas redirecting the bots but not the users is also a violation of Google’s guidelines which will end up in receiving a penalty. Both processes involve showing certain links and texts only to search engines and showing HTML to the search engines but users seeing only images.

  1. Backlink Manipulation

Google will recognise a pattern of unnatural links designed to cause deception and manipulation with artificial links pointing to a website.

  1. Doorways

Designing multiple doorway pages which are specifically designed to rank in search results but lead back to the same page is seen as spam by Google and will result in a penalty.

  1. Content that’s auto-generated

One of Google’s recent algorithms has been targeted specifically at looking for high-quality and useful content. Any content on a site that’s been auto-generated scraped from elsewhere, copied or placed together with little value or meaning will be flagged up by Google and penalised.

  1. Weak content

As mentioned above, Google’s Panda update was designed to prevent poor-quality content sites from appearing in their search results. Things that will alert them include too many images, not enough copy, keyword stuffing, blank pages and any other technical issues that will negatively affect a user’s experience.

  1. Undeclared adverts

Content listed as blogs, news articles or editorials that contain adverts should be marked as ‘nofollow’ so that they don’t rank, and the advert should be clearly labelled as such. Advertorials that aren’t declared can lead to penalties for the page and any it links to as well.

  1. Site performance

If your site is suffering from serious technical issues, it could lead to it being removed completely by Google. This isn’t a penalty as such but removing your site entirely from search results can have a massive impact on your business. Keeping your site running well and speedy enough for users is paramount. For all your website needs, consider Local SEO services with

  1. incompatibility issues

Your site must be mobile-friendly to satisfy Google’s requirements. Mobile web browsing has now overtaken desktop use, so if a site isn’t up to Google’s mobile-friendly policy, it won’t be getting any search results boosts anytime soon.


Get to know the reason behind choosing the guest posting source

Business is one of the most sensitive works which has to be carefully handled with the professional insights in order to get the success in it. If the business is new, getting the exposure of your business site and products would be very difficult to attain. You should concentrate more on getting the attention of people. Here, SEO is the best way to grab the attention of your customer. There are different ways are available in SEO to use for your business or products in order to get the great exposure. In this SEO, guest post is the effective way which helps you to increase the traffic to your site and credibility of the brand. By publishing the guest post on the famous website or blogs, you can get the incredible exposure for your brand and website. The publishing post should be filled with the quality content which clearly tells about your brand and site. If you don’t have the enough time to write the posts, you can approach the online site to buy the guest posts for the right price. With this choice of publishing the posts, your Google ranking will be increased. So, choose the right guest posting source to get the quality guest post.

Reasons to choose the quality guest posting source

If you are looking for the best place to get written for your guest posts in order to publish it on the well-known or famous blogs or websites. In general, people opt for such sources when they don’t have the enough time to write the guest posts. If you are in that situation, you can opt for the best guest posting source to get written for the quality posts. There are many reasons behind hiring the guest posting service. Those special reasons are listed below.

  • Once you have chosen the guest posting source, you can get the awesome content with high quality. They have the professional writers to provide such quality content to you.
  • The reason for writing the guest posting is publishing it on the famous or well-known blogs. By hitting the right guest posting source, the written posts will be published in the high quality blogs.
  • Linking to other site will help you to increase the search result. They will give the relevant niche link in order to post the guest blog on the site.
  • The quality guest posting sources would give the permanent links to point back to your site.
  • The most important benefits of approaching the guest posting source is deadline guarantee. Your guest post will be completed and published on the popular site on time.

These are the main reasons for hiring the guest posting sites. So, obtain the guest post service from the quality guest posting sites.