Business

Benefits of Promotional Merchandising

With every step ahead in the advertisement and marketing industry, businesses are expanding their marketing campaigns, opting for unique, creative solutions. Traditional marketing and digital marketing have reached the pinnacle of competition. Considering the fact that consumers approach brands that have an out of the box promotional edge, it becomes inevitable for companies to change their techniques in order to break new grounds.

Businesses understand how events and trade shows are vital to their marketing strategies in order to expand their domain. You get to showcase your products and your work of excellence in such trade shows. According to a research, the brand value of organizations not participating in relevant trade shows or events falls by 5%. These are the best platforms for those who require a bit of brand building. But participating in trade shows and promoting the products and services is a mere beginning. Marketers and businesses should optimize their branding through promotional gear for tradeshows.

Yet another research shows that 8 out of 10 customers like receiving promotional products. The research also states that promotional merchandise has the highest advertising recall over television, print and online advertising.

Let us see some amazing benefits of promotional merchandising.

  • Boost brand visibility:

Be it well-established brands or new ones, it has always been a challenging task to increase brand visibility. Promotional merchandising offers organizations the opportunity to boost brand visibility. The logo plays a vital role in brand recognition. Ensure that the logo placement is done smartly on each product.

  • Increased customer retention:

The merchandise must bring a personality to the brand. Since the prospects get constant exposure to the merchandise, it becomes easier for them to recognize the brand and recall it quickly. This ultimately increases the chances of them doing business with you. Promotional merchandising not only attract potential customers but also retains existing customers. Use it as an effective tool for lead generation and conversion.

  • Beat the competition:

One of the biggest benefits of offering promotional products is to beat the competition. Prospective clients or show attendees get to deeply explore multiple brands. In every trade show, there are various brands showcasing their products. It becomes difficult for a customer to pick the better one amongst hundreds or thousands of options. In such scenarios, a small free gift can dramatically increase the return on investments. But to beat the competition and get recognized by prospects, the products should be useful and relevant to your industry.

  • Advertisement:

As the name suggests, promotional merchandise is meant for advertising. It is the most effective and cost efficient way of advertising your products and the brand itself. Since such souvenirs increase brand visibility and brand loyalty, organizations can consider it as a strong form of advertisement. As a means of word of mouth advertising, a potential client can be instrumental in generating curiosity about the brand amongst their friends or family members after seeing such products.

  • Higher ROI:

Organizations can offer practical and useful free gifts such as pens, water bottles, tote bags, mugs etc. It is feasible to produce all these products. Since the merchandise need not be expensive, organizations can create high value through minimal investment and a little creativity.

No matter what your service or product, offering promotional merchandises to your existing customer base as well as leads can bring a hike in sales. Create useful products that can bring value to the customer while showcasing the brand logo appropriately. Create memories through these souvenirs to find your place in the hearts and minds of your customers.

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